M y motto lies in not developing any kind of in depth critical thinking in the field of interior design because I don’t want to end up like those people who see something minimal and say “I can DIY it for less than €10”.
Quite simply, if I like it and I can, I buy it.
In this case, the collection falls under minimal and therefore falls into the I want it now category.
So it is with joy that I announce that Ikea has started collaborating with Hay, a Scandinavian design brand known for essential lines, that very much appeal to my neurotic side, and the famous wooden hand that half of instagram has photographed.
Many well-known Ikea pieces will be revisited with Hay’s taste while keeping popular furniture giant’s regular prices. The collection should stay in stores for at least a year from October.