I don’t like Balmain, and with I don’t like I mean that I wouldn’t buy anything even if I were to be a millionaire, bored and suffering from severe mid-life crisis, where even a neon pink chandelier could pass as a good idea.
Clearly, to the rest of the word my humble opinion is as relevant as the flapping wings of a butterfly, and I bet many of us will queue outside of H&M on the 5th of November to buy something from the Balmain collection.
There will be embroidered blazers, sequinned gowns, golden broderie dresses, big belts and fur coats, all in the name of sobriety.
The campaign comprises models posing on futuristic subways, and as usual, the first images where posted on Instagram.
Here we go.