The future of graphic design: Motion Graphics, Infographs and negative space
In the last few days, I’ve been thinking about how technology and technology innovation have influenced and continue to influence the world of graphic design; starting from Gutenbergs invention of the printing press in the 15th century to today’s powerful computers, 3D printers, interactive screens, powerful software, and so on.
Okay, I know, we all know this already. Through this post I want to talk about what I think will happen in the graphic design world as well as looking into the trends to ride if you want to communicate and innovate visually. Now more than ever graphic designs future is closely and inherently related to the development of technology. That is, the more technology improves, the more graphic design improves with it. It’s a sort of parallel path. A direct proportional growth. At a hardware level, we will have increasingly high performance computers. And that, of course, heavily affects graphics and design, because it allows you to support more powerful and dynamic software and keep up with updates that are increasingly innovative. In graphic design, as in design in general, as in fashion and somewhat in architecture, everything moves fast, trends are consumed in a short time, and very few are really able to experiment and innovate. “Graphic design in 2017 is volatile but progressive, a hotbed of uncertainty that facilitates everything from the sublime to the incongruous. In this climate the only consistent is your critical position. The challenge is to evolve with the medium.” – Sebastian Koseda, graphic designer.
But how is this technological innovation growth being manifested? What are the trends we need to consider and how are they changing or will change graphic design?
Animation and motion graphics are already a trend and increasingly represent the future of the graphic profession. Animation is everywhere: in TV commercials, in title sequences, in video tutorials, in music videos. But more recently, motion graphics are often found in areas such as UX, while design has gained importance in social media marketing, and even in business relations and in catalogs. Demand for the digital world is increasing in size. The future of graphic design lies in the movement, in the communication that becomes video, which attracts and becomes more and more rapid. The role of the graphic designer is very important as a coordinator and creator of images ready and “animatable”. So, a good investment for the future would be to learn how to animate vectors, illustrations and improve writing skills, to offer a more complete service and visual communication skills that move with the times.
Here’s what designer Ryan Rumbolt, founder of Wonderlust Media, says about animation:
“I think the flat design will continue to be a trend, as is the isometric design. We will begin to see a change in the animated graphics pipeline, since Photoshop is becoming an excellent tool for both vector and animation design.
Magazine covers will be replaced by animated digital covers. The video aspect ratio will change to adapt to smartphones and animated content will be everywhere. The future has an incredibly shiny appearance for motion graphics artists.”
Let’s face it: the public is tired of static 2D graphics, of still images. Just think of how many people visit You Tube every day. Animation has begun to creep into our daily dose of graphic design exposure, playing a key role in improving user experiences, as it provides powerful tools for visual narrative. The growth of motion graphics leaps into the upcoming future, with more and more customers and agencies of all sizes who will request to use animated graphics for big and small projects. We will see a greater variety of animated banners and promotions around the world, including infographics and advertising. Web agencies will also have to equip themselves to produce animated graphics: the world of communication will require a compelling use of visually animated information.
And this brings me to my second point: visualising big data. It’s no longer a secret: quality content can achieve significant results for any company. That being said, it is obvious that infographics have become so popular for content marketing, as this type of visual graphics can often get more shares and appreciation. Infographics will have a bright future if the designer will embrace precision, clarity, depth, and service to the public rather than simple promotion. Infographic does not just mean making information “sexier” in order to capture the sight or to become the most viral message.
They need to be functional, beautiful and insightful; as for the future, I think we will see more and more interactive infographics.
And finally, the third trend I chose to cover: The apotheosis of graphic minimalism. Are you ready for the future? Logos, posters, packaging and institutional graphics will lean towards a more and more minimal aesthetics, which will reduce the graphic narrative to a single iconic element. In a few years, today’s “minimal” projects will seem almost bulky compared to what we will see in the future: ultra-simple graphics, one-tone colors, few elements but well communicated.
Less is more will be more relevant than ever, without any shadow of doubt.
With the removal of superfluous functionality, graphic design will appear more visible and more attractive to modern and knowledgeable consumers. This design-oriented approach, which we already see, especially in international design studios, exemplifies the need for simple, efficient and seamless products in a world where consumers are accustomed to being constantly bombarded with information, whether they want or not. The goal of the designer, now and in the upcoming future, is to dissolve the complexities of everyday life through all the means at his disposal; from the branding to the ingredients on packaging, to the navigation of a website.
This blog post is a part of Design Blogger Competition organized by CGTrader